![]() Which means, when you’re running ad campaigns, Facebook has a better idea of who to serve your ad to. The more conversions you get (and therefore the more data the pixel acquires) the smarter Facebook gets. Without the pixel, we wouldn’t be able to see the fact we’ve had those 127 sign ups as result of this ad.Īnother reason to use the pixel is it helps with optimising your campaigns. In this example, we can see that by retargeting our website traffic, we’re acquiring 14-day free trial sign ups at $19.66 each. ![]() The Facebook pixel allows you to monitor all of that, so you can see whether your ads are performing well or not. ![]() You’re gonna want to know if your ads are effective or not.Īre people taking the action you want them to take when you send them to your site? If you’re sending traffic to a landing page, or to your website, you want to be able to track what they’re doing, right? There are three main things that the pixel does: Track conversions/events What does the Facebook pixel actually do? Okay Gav, sounds interesting… you said it does some cool stuff. ![]() But fear not… it’s not as scary as it sounds. Facebook describes the pixel as “ …an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website“.Įssentially, it’s a piece of code* that you install onto your website which then allows you to track and monitor things happening on the site. ![]()
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